U.S. HISPANIC
Canal 22 Internacionals campaign to promote reading Leamos Juntos nominated for numerous awards at Festival Pantalla de Cristal
Maribel Ramos-Weiner| 18 de diciembre de 2012
Canal 22 Internacionals campaign to promote reading Leamos Juntos nominated for numerous awards at Festival Pantalla de Cristal
Leamos Juntos, the campaign initiated by arts and entertainment channel Canal 22 Internacional to encourage people to read anytime and anywhere, has introduced new segments which are now available online. Additionally, the campaign has been nominated in the Best Editing, Best Original Music and Best Casting categories among corporate videos at the 2012 Festival Pantalla de Cristal. Nationally and internationally celebrated writers have embraced the promotional campaign, reading portions of their popular works with regular people in everyday situations. Among the new segments and participants, now available for viewing online through YouTube, are Severina by Rodrigo Rey Rosa (available at {http://youtu.be/28Yl7aRVn9E}), Balas de plata by Elmer Mendoza (available at {http://youtu.be/5ApTaXtB7oA}); Lieder by Pura López Colomé (available at {http://youtu.be/sB5lg_AleO8}) and Pink doll by Juana Inés Dehesa (available at {http://youtu.be/lgtyhnh3CEw}). Leamos Juntos is the result of a collaboration with Dirección General de Publicaciones de Conaculta, who contributed book titles, authors, and locations to record the segments. With the broadcasting of the reading promotional campaign {Leamos juntos}, Canal 22 Internacional strengthens the links that unite Mexicans and Latin Americans who live in the United States with their communities of origin, their culture and traditions.Segments celebrating great Latin authors are also available through YouTube and include Cien años de soledad by Gabriel García Márquez (at {http://www.youtube.com/watch?v=h9x6NHpRzAs}); Poemas y antipoemas by Nicanor Parra (at {http://www.youtube.com/watch?v=cwatXaNl5J0}); Los detectives salvajes by Roberto Bolaño (at {http://www.youtube.com/watch?v=Sb903FEXy-Q}); and Las batallas en el desierto by José Emilio Pacheco (at {http://www.youtube.com/watch?v=sj26vyvJ6TI}).
